Full-funnel ad marketing · ClickWitness traffic quality audit
Take ad budget from “spendable” to trackable, explainable, reviewable, billable
mobikite is a full-funnel digital advertising marketing partner for global advertisers, using marketing technology, data analytics and traffic quality auditing to improve return on ad spend.
ClickWitness: the independent evidence layer after attribution, before payment
For Web/H5, CPA, CPL, CPS, affiliate, lead generation and cross-border advertisers, ClickWitness provides no-SDK traffic quality auditing. Clicks pass through a ClickWitness audit link first; conversions return via server-side postback or CSV. The system links clicks, conversions, channel sources, risk evidence and manual review status into an evidence report for channel conversations, financial reconciliation and pre-payment review.
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Independent verification
The more automated the buying, the more an auditable evidence layer between click and conversion matters.
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Payment eligibility
Attribution answers “who gets credit”; ClickWitness answers “should this conversion be paid”.
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Lightweight start
Run a 7- or 30-day pilot with tracking links, postback and CSV — no SDK required.
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Forwardable evidence
Outputs risky conversions, reviewed amounts and billing-period snapshots for chargebacks, discounts and channel negotiation.
How it works: from a single click to settlement evidence
No SDK. Five steps turn clicks, conversions, risk and review into an evidence chain for payment decisions.
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Add the audit link
Clicks pass through a ClickWitness audit link first — integrated in minutes, no SDK.
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Conversion postback
Conversions return via server-side postback or CSV, aligned to the original click.
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Link the evidence
The system links clicks, conversions, channel sources and automated/duplicate/anomaly risk signals.
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Manual review
Mark status as accepted / pending / discounted / rejected / blocked_source.
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Evidence report
Produce a report for channel conversations, financial reconciliation and pre-payment review.
Why independent traffic quality auditing matters
- $1T+
- Global ad spend expected to pass this in 2026, digital ~68.7% dentsu
- $5.34B
- 2025 global marketing attribution software market, growing double digits Grand View Research
- $170B
- Projected online ad fraud loss by 2028 (≈$84B in 2023) Juniper Research
Figures are third-party industry estimates from public forecasts and are not a performance commitment by mobikite.
Covering every key stage of digital ad marketing
- Ad strategy
Target markets, channel mix, budget structure and conversion event design
- Channel buying
Search, social, networks, affiliate, media buying and agency coordination
- Tracking & attribution
Tracking links, UTM, clickid, postback and event-naming conventions
- Traffic quality audit
Automated clicks, duplicates, anomalous sources and risk-conversion evidence
- Settlement review
accepted / pending / discounted / rejected / blocked_source state management
- Data analytics
Channel ROI, conversion funnels, risk amounts and budget reallocation advice
Frequently asked questions
Do I need an SDK to integrate?
No. Run a 7- or 30-day pilot with tracking links plus server-side postback or CSV — integrated in minutes.
Does it replace MMPs like AppsFlyer / Adjust?
No. ClickWitness is the independent evidence layer after attribution and before payment — it coexists with and complements your existing MMP or attribution stack.
How long is a pilot?
7 or 30 days. We produce an evidence report and channel cases from your real data before any standardized subscription.
Which businesses is it for?
Web/H5, CPA, CPL, CPS, affiliate, lead generation, and cross-border / outbound advertisers.
How is data compliance handled?
For client authorization, data processing and cross-border operations, customer authorization, contract terms and applicable compliance requirements prevail.
Make every marketing dollar more trackable, trustworthy and reviewable
Want to validate channel quality with real data? Leave your details and we’ll reach out about a 7- or 30-day pilot audit.