What is Mobile Marketing?

In general terms, Mobile Marketing is promotional campaigns designed for delivery to cell phones, smart phones, and other handheld mobile devices. But we can now see that it is much more than that! Mobile is becoming the foundation for all digital marketing campaigns. The implications are clear. Businesses that are not able or willing to incorporate Mobile Marketing into their promotional campaigns will likely miss out on growth opportunities to their competitors who are.

Business owners must embrace mobile marketing and seek new methods for engaging clients in this space. Fortunately, business owners now have options for mobile marketing that can be incorporated easily and affordably. MobiKite’s Mobile Marketing Platform is a solution that can quickly bring a business into the realm of mobile marketing literally overnight. Engaging clients via Mobile Coupons and Client Loyalty programs will lead to client database generation. Then, engaging the client via MobiKite’s Easy Messaging Platform, including Email and Text Messaging, will drive clients back to the storefront resulting in repeat business and stronger revenues.

Mobile Marketing Options:

While there are a variety of Mobile Marketing options available such as Mobile Ad Placement that includes App and In-Game advertising, Location Based Advertising, etc., we like to focus on in the areas that are most affordable and attainable for the small to midsized businesses. These services include the following:

Mobile Coupons:
Data suggests that over 80% of shoppers said their perception of a retailer improves when they offer mobile coupons. MobiKite’s bundled mobile marketing program includes the Mobile Coupon Platform where businesses can easily create and deploy mobile marketing campaigns that are easy to use, flexible, and impactful.

How consumers perceive digital coupons? Source: amasty.com

Mobile Loyalty:
It is a well-known fact that 80% of businesses' revenue is generated by only 20% of their customers. To most businesses, this 20% is considered to be the "Loyal Customers." Roughly 70% of service-based businesses recognize that customer loyalty and retention is a "critical factor" for business growth according to thedma.org. However, most businesses don't know where to start when it comes to mobile loyalty programs.

Mobile Loyalty services, like those offered by MobiKite, provide user-friendly tools that any business can easily launch and manage in-house. The step-by-step loyalty builder platform does not require any coding or designer skillsets. This affordable solution accomplishes all the main objectives of any loyalty program. Standard goals for most loyalty campaigns include:

Text Messaging & Email Marketing:
In business, text messaging in an extremely effective method of connecting with clients. In fact, 80% of people are currently using texting for business (eWeek). Also, it has been reported that 95% to 98% of text messages are read within of receipt. When it comes to email marketing via mobile devices, roughly 53% of emails are opened on mobile devices and 23% who open an email on a mobile device open it again later according to Campaign Monitor. Simply put, there is no more effective way of connecting with a client than Text Messaging and Email Marketing.

MobiKite's Easy-Messaging Platform incorporates the option for end users to select Text and Email notifications at registration for all Loyalty and Coupon communications. As each business increases their Loyalty and Coupon subscriber base, they are automatically adding contacts to the Easy-Messaging Platform, building the brand, driving clients back to the physical location, and increasing revenues!